According to the World Health Organization, the first 28 days of life of a newborn baby – the neonatal period – represent the most vulnerable time for a child’s survival. In 2015, 2.7 million babies died during this period. Of these, almost 1 million neonatal deaths occurred on the day of birth, and close to 2 million died in the first week of life.  Most of these newborn deaths could have been prevented. We have partnered with organizations in Malawi and Nigeria which are currently working to address this problem. They will ensure that each mother of a newborn baby receives this blanket with WHO-adapted illustrations to guide them in the care of their newborn babies.